Use Social Media Wisely

We receive a lot of questions about social media. Many local businesses are confused to what social channels they should be using and how they should be posting. One of the most important rules of marketing and running a business is to know your customer base. Social media is not rocket science. Tune out the social media experts and tune in your customers. Social media can be a huge drain on your time if not used properly. Nobody is looking for a plumber on Twitter or a lawyer on Instagram. They just aren’t.  Instagram, Snapchat and LinkedIn combine to have less than a 5% market share in social media, while Facebook has over 40%, according to Statista.

When it comes to posting on social media, understand that you are creating a voice for your business and often communicating with your most loyal customers, those that chose to follow you. Therefore, you must be careful in overloading them with specials and promotions. We always tell our clients that social media is not an advertising wall and they are not a supermarket; engage with your followers and share information that is pertinent to them.