Don’t Sleep On Email Marketing

Email marketing was kicked to the curb in favor of social media years ago, but now it's back. For many local businesses, this is a great and cheap way to communicate with your best customers. Facebook and Instagram now show your posts to only a fraction of your followers. They want you to pay to reach more of your followers. If you have customer email addresses, you can send specials, event information and new menu items to all your customers for zero to little cost. Mailchimp allows you to use its email marketing platform for free up to 2,000 contacts.

According to MailMunch, a digital lead generation company, click through rates can be 50 to 100 times better on email than social media. This is an extremely effective and low-cost digital marketing strategy that might be right for your business.

In summary, local businesses should constantly be looking at their own website to make sure it's easy to navigate, has fresh content and contact information works on mobile. The idea is to turn lookers into bookers. Once your site is up to snuff, you can start implementing some of the other digital marketing strategies that drive traffic to your site, like social media, email marketing and rich answers.